An editorial calendar is essential to your blogging success. I’m sharing tips for why you need one and how to create it. This shop has been compensated by Collective Bias, INC., The Coca-Cola Company, and Conagra Brands all opinions are mine. This blogging thing is fun but juggling blogging full-time, mamahood, and still managing having a life would be even harder if I didn’t have a routine. I learned early on about editorial calendars but it wasn’t until recently that I really started implementing them. I noticed a huge change when I did. My content got better, my life became more organized, and I was able to create more sponsored content.
It’s funny how something so simple can lead to so much progress. If you’re wondering how it’s possible, I’m going to tell you. Creating an editorial calendar creates consistency. Consistency creates increase.
Today, I’m going to share how I do it. At the end of every quarter, I sit down with my computer, smartwater, and Healthy Choice® Power Bowls and begin planning. Power Bowls are food with purpose and smartwater is pure inspiration, both of which spark my creativity when putting together my blog’s editorial calendar. The bold flavors of the Power Bowls and premium and distilled taste of smartwater are just what I need to plan. One of the things that I love about Power Bowls is that even when I’m traveling, I can still have a healthy meal while planning.
Usually I do my editorial calendars quarterly because this allows me to save time every month. It also allows me to be proactive when working with brands and keep my audience engaged with amazing content. The first thing that you want to do when creating an editorial calendar for your blog is to know your blog goals and keep your audience in mind. This will allow your to create content that your audience is sure to love.
Tips for Creating an Editorial Calendar for Your Blog
1. Pick a theme for your editorial calendar every month.
This step is completely optional. Some bloggers choose to choose monthly themes that align with their content for the month. For example, August was about Back to School so all of my content was related to back to school. I created posts about back to school recipes, DIYs, how to prepare your kids for their back to school routine, etc.
2. Schedule sponsored content and color code it.
One of the most important pieces of the puzzle when creating my editorial calendar is to scheduled sponsored content. As a full-time blogger, deadlines are important. Schedule your sponsored content accordingly so that you don’t miss any deadlines. Color coding the sponsored posts on your calendar will make them stand out so that you won’t miss your deadlines.
3. Allow your editorial calendar to serve as a tracking system.
In addition to color coding my sponsored posts, I use my calendar as a tracking system. For every sponsored post, I mark what network or brand it’s for and the compensation amount. This allows me to remember how to properly disclose each post because let’s be honest, it’s hard to keep track of all the details in my head.
4. Pitch brands according to your editorial calendar.
Remember that monthly theme that I talked about earlier? By creating a plan in advance, you can pitch brands to create those sponsored opportunities that every blogger dreams about. You can keep notes about brands that you’d like to pitch at the bottom of each month’s editorial calendar.
5. Utilize Google Analytics.
Google Analytics will be your holy grail. If you don’t have it on your blog, get it now. The reports will show you what content your readers love the most. This will help you to keep giving your readers the content that they want to read and hep you to grow your blog.
7. Ask your audience what they want.
If you’re just starting out and don’t have Google Analytics then just ask your audience what type of content they want. A simple survey or post on your social media pages can help you to figure this out. Your audience can not only tell you what content they want but they can also help you to come up with content ideas. They are who you’re targeting. Ask them what they want so you can make them happy. Don’t forget to consult your tribe too.
8. Make adjustments as needed.
An editorial calendar is a plan but sometimes it’s okay to make changes. Don’t be afraid to make changes if you need to. Sometimes a brand will want to work with you although you already have a content plan already mapped out. That’s okay. Make adjustments to your calendar as needed and keep going.
Overall, an editorial calendar is a plan that you need for a successful blog. It allows you to create structure while saving time and energy. Incorporate the smartwater and Healthy Choice® Power Bowls into your process will help you excel. The next time that you’re in Walmart, grab your Power Bowls and earn .75 cash back when you purchase Healthy Choice® Power Bowls at Walmart.