Are you a bloggers wanting to work with brands and monetize your blog? I’m sharing 5 quick and easy ways to find brand PR contacts to get your foot in the door.
When I first started blogging almost 6 years ago, I had no clue what I was doing. My intention in the beginning was never to monetize my blog. It was just a hobby that would hopefully lead me to my dream career in fashion. Over the years, the plan changed. A year into blogging, I got my first paid campaign. I realized that blogging could be a lucrative side hustle while working on my career. However, I still had no monetization strategy. I joined blogger networks to gain access to sponsored campaigns but once I learned how to pitch brands on my own, my brand really began to take off.
5 Easy Ways to Find Brand PR Contacts
1. Get the contact from a press release
This is probably the number one way I’ve had success of finding a brand PR contact and the right one at that. A press release will more than likely have the contact name, email, and phone number for the person you will want to send your pitch to.
How do you find a press release? It’s simple. Head to Google and type in the brand name + press release. Usually the first few search results will be the latest press releases from the brand.
2. Utilize Linked In
I think that Linked In is one of the most undervalued resources in the blogging world. Not only is it a great way to connect with other people professionally, it is a great way to find contacts as well. I’ve connected with many PR/marketing professionals on Linked In, received job offers, and so much more on Linked In.
You can find brand PR contacts by searching the brand and the title of the person you are searching for.
If you’re not on there, I highly suggest you get on there ASAP. You can connect with me here.
3. Ask a friend
In the blogging industry just like any other, connections are golden. This is why I always stress the importance of building up your blog tribe with people you trust 100%. Your tribe can introduce you to the right people and you can grow together. If there’s a blogger in your tribe that has a contact you’re interested in, ask them for an email introduction. It can go a long way.
4. The brand website
The brand’s website should be the first place that you look. It’s the most obvious place to find a contact and if it’s there it saves you time from searching.
5. Social media
Don’t sleep on social media. It’s one of the most valuable resources we have in our digital age. If you’ve exhausted all of the other resources above then reach out to the brand on social media. Follow the brand on social media, engage with them by liking and commenting on their content, then send them a DM letting them know what information you’re looking for. Introduce yourself of course by telling them your name and a short bit about your blog and ask them if they can point you in the right direction of the person to send your pitch to.
Once you find the right contact, be professional and nice in your emails. I’ve heard so many horror stories about bloggers who are just hitting up these brands for free stuff just because they think they can. Work on building a relationship with the contact over time. In the long run a relationship with a brand contact of an asset than just having the contact.